Companies that manufacture or install artificial lawns are experiencing a boom in business, due to the drought-like conditions and watering restrictions in many North Texas cities. But the synthetic lawns today aren't the same plastic AstroTurf made popular in the 1970s. The products on the market now, are not just used for putting greens and football fields either. Tim Dvorak, owner of the company Synthetic Grass Pro, and gets calls every day from homeowners inquiring about artificial grass. "I discussed this with many turf manufacturers, that's a big thing they notice. As soon as there are drought restrictions, watering restrictions, or an ordinance like the City of Dallas two-days a week restriction, it really just makes this industry explode," said Dvorak. Today's synthetic lawns are made to stay cool underfoot, drain water well, and last for 10-15 years. The products come in different shades of green, different textures, and mimic different varieties of natural grass. Choosing artificial can be expensive upfront: prices range from $7.50 to $15 a square foot. Many homeowners with artificial grass installed in their yards feel that the investment was worth it. "The initial cost is expensive, but it's already paid for itself over the four years. Not having to re-sod it, not having to water. The yard guys[come less often]. So it's more than paid for itself," said Dvorak. Many homeowners can be skeptical at the beginning, until they see the fake grass first-hand. Not all cities in North Texas are on board with artificial grass, though. Frisco does not allow artificial turf at this time, and many homeowners' associations have rules. Highland Park passed an ordinance restricting artificial turf to back yards. Other cities, however, have no rules in place limiting synthetic grass. Those cities include Dallas, Arlington, Denton, and University Park.